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[뉴스레터] [newsletter] The incubated company by DCB won the first prize in the startup section of the 13th International Advanced Shoes Competition. 상세보기

[뉴스레터] [newsletter] The incubated company by DCB won the first prize in the startup section of the 13th International Advanced Shoes Competition.

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홍보담당자 2021-11-30 11:51:13

The incubated company by DCB won the first prize in the startup section of the 13th International Advanced Shoes Competition.

 

  • Rawfit Studio, an incubated company at the Design Convergence Sports Startup Support Center, developed ultra-lightweight women's running shoes.

Rawfit Studio which was incubated by DCB's Design Convergence Sports Startup Support Center won the first prize in the startup section of the 13th International Advanced Shoes Competition.


DCB has been selected as the operating organization of the Sports Upstart Support Center by the Ministry of Culture, Sports and Tourism (National Sports Promotion Foundation) since 2020. It also supports the development of sports-design technology convergence products by providing 25 million won to 40 million won in commercialization funds annually to all prospective entrepreneurs and early entrepreneurs under three years in sports-related fields such as sports facilities, equipment, and sports convergence ICT health-care, and sports education services.


In 2020, DCB supported various programs to Rawfit Studio such as prototype production, marketing, patent application, and education and developed a women's running shoe called "Breeze."


"Breeze" was designed by analyzing ankle bones and heels that fit women's feet with 197g of ultra-lightweight women's running shoes. And applying Wave Foam, a low-weight, high-elastic midsole, to have optimal elasticity and cushioning simultaneously.


Kang Phil-Hyun, president of Design Council Busan, said, "The sports industry is a convergence industry in which various industries such as facilities, manufacturing, and services are linked, and it is highly expandable and has a wide global market, so it is essential as a future industry." Adding, "We will continue to take the lead in fostering start-up companies specializing in sports-related design technologies by strengthening the competitiveness of sports start-up companies and expanding added value."

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  • 2022-05-09